Online businesses and
blogs are dependent on search engines like Google and Bing for loads of generic
and organic traffic. People across the world are making millions of searches
every hour. Some of them are searching for services while some of them are
looking for products. If you have worked hard on your site and the search
engine optimization then there’s a higher probability that you will gain some
good number of customer from these search engines.
Search Engines like
Google are not just providing you with the traffic; they also bring to you a
new portal where you can analyse the performance of your website and blog. You
can analyse the incoming traffic, conversion rate and the other related stuffs.
Google Analytic helps
you in understanding the web in a better way. You can analyse the competitive sites and decode their pattern of working and optimization. You can learn a lot
about and the search engines if you make optimum use of Google Analytics. For a
newbie in the field of technology these all will sound bizarre and look like a
mess but with the time it will start making sense to you and then a time will
come when you will eat and live on these analytics.
In this sabbatical post
of ours we will help and guide you in establishing better reports by making
optimum use of the Google Analytics.
Do You Need Google Analytics? If Yes! Then Why?
Consider this, you have
an online store in India and you sell DSLR cameras there. Currently you are
targeting Indian Audience. Foundation of every business is based on the
research like Audience base, market requirement, if this were a physical store
then these characteristics would have been conspicuous and you would have
calculated these things on your fingers but now that you are online, you cannot
do this on your own and hence so you need Google Analytics.
Google Analytics will
help you in understanding the market better and in your case ‘Indian Market’.
Setting up Google Analytics for your Store
The setup is very easy;
all you need is the basic understanding of Google Account.
Step 1:
Having an email account
on Gmail is a must. A report suggested that 76% of Indian business owners make
use of Google-mail for their official work. A Gmail account leverages you with
license to have an account on all the requisite platforms across the Internet.
Step 2:
You will need to
navigate to the Google Analytics and then click on Create an Account option.
You will need this account to keep the tracks of all your e-commerce sites.
Step 3:
Here you will need to
fill all the details of the website you want to analyse and keep track of. Fill
all the details with great intricacy.
Step 4:
Now navigate to the Get
Tracking ID and get the tracking code.
Step 5:
On this page, you will
see a code. This code will get embedded with the codes of your site and will
develop a cosy relationship between the site and the Google Analytics.
Now you are all set to
make the use of Google Analytics.
Basic Analytics Reports
Google has made analysis
easier for entrepreneurs. If you are an Indian then you can use Google
Analytics to check out the outreach of your innocuous business.
·
Real-Time:
This tab allows you to keep an eye on all the
things happening currently on your site.
·
Audience:
It brings to you the intricate details of the
customers on your site. You can use this tab to know more about the customers
currently online on your site.
·
Acquisition:
This tab is boon give it leverage you with the
information about the location from where the online users got the link to your
site.
·
Conversions:
Leverages you with the option to know more about
your sales and conversion rates.
What can you do with this Information?
Google has designed this
unique software to allow entrepreneurs from different corners of the world to
understand how internet works in a better way.
·
Identifying
the sources of regular traffic on your site. You can use this info and spend more time and money on that
specific site for deriving more traffic and customers.
·
Understanding
the issues related to failure in conversion. You can identify the countries and the states of the customers
and you can keep an eye on their requirements.
·
Understanding
how other sites are using your site for deriving traffics on their site. You can use this information to help your
business grow in a way like never before.
Google Analytics has
given wings to Entrepreneurs in India and across the world. The entrepreneurial
world in India is amateur; you can make use of such information and achieve
clamoring success.
If You Dont Have Your Own Online Store, Go And Get It By Clicking On The Link www.worldmart.in And Start Your Business Online.
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