Going for a haircut in Chennai? don’t forget your Aadhaar Card.

Shut for two months, hair and beauty salons are now opening their shutters once again for the public, but looks like their struggle for survival is far from over.

SOP issued for establishments to help in contact tracing
The next time you go for a haircut or grooming in Tamil Nadu, remember your Aadhaar number and your mobile phone number. According to the Standard Operating Procedure (SOP) issued for salons, beauty parlours and spas, they must collect the name, address, mobile phone numbers and Aadhaar of their customers to help in contact tracing for COVID-19.
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The seven-page SOP for owners and workers of these establishments issued by the Commissioner of Revenue Administration to Commissioner of Greater Chennai Corporation and all District Collectors, hand sanitisers are to be provided near the entrance of beauty parlours and spas, if not, facilities to wash hands with soap and water. A senior officer said the details are collected as a precaution and would help in case someone in a salon tested positive.
                       
“With details in hand, it would be easy for contact-tracing, which is taking a long time. We are taking various steps but public cooperation is essential.”
“To the extent possible” customers could be allowed for “service by appointment” to avoid crowding and to ensure physical distancing norms.
Only 50% of the seats are to be occupied at a time and markings for queues are necessary to ensure there is no crowding.
Air-conditioners or air coolers should not be used and all windows should remain open to ensure ventilation. Blades should not be reused and used blades and face packs should be disposed of safely. Headbands and towels once used for a customer should not be reused before washing.Napkins are to be provided to customers and used napkins are to be disposed of safely. Employees involved in the work have to wash their hands with soap and water before attending to customers. Workers must wear hand gloves and face masks.
Employees with cold, cough or fever have to approach a doctor for examination. “Under no circumstances should such employees be involved in work. Every beauty parlour and spa should ensure this procedure,” the SOP said.
Customers having cold or cough or fever should not be allowed.
The conditions laid down by the authorities were to be displayed prominently. The respective district administrations and local bodies have been directed to ensure compliance.
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Bengaluru: The Karnataka government recently announced that hair and beauty salons can operate as part of the relaxations in the fourth phase of the lockdown. It was a much-needed relief for not just the salon businesses, but also the people who had been waiting for that much needed haircut.
For salons that wish to operate, the government has put out 14 standard operating procedures (SOP) for the safety of workers and customers during this pandemic.
Here’s the copy of the order that lists the SOP to be followed by the salons:
Most Salons cannot afford to implement the SOPs
While safety is the primary concern, the plight of barbers to afford this level of safety is another ballgame altogether.
Most salons in the city have not just lost businesses in the last two months, but have also been paying rent, salaries water and electricity bills during this period, and are now left broke and helpless.
The SOPs demand that customers should be checked for fever, which could be possible through a thermal scanner that costs over Rs 2,500. Not just that, disposable sheets per customer, gloves, sanitisation, etc., are all extra costs that the salons now have to incur. This would mean the helpless lot who are out of business and broke need to shell out anywhere between Rs 10,000-15,000 to restart their business.
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The missing case of the government-assured Rs 5,000
Few days ago, Karnataka Chief Minister BS Yediyurappa announced that all hair and beauty salons would be given Rs 5,000 as financial aid to support them due to the loss incurred during lockdown. 
While most owners have not received the said amount, many don’t know the process to be followed.
The plight of your local barber
“We have suffered losses in lakhs and it has been difficult times for us – to pay rent for the shop, feed family. The government’s promised aid hasn’t reached us and we now have been asked to spend on protective equipment for which where will we bring the money from? The number of customers visiting are also much lesser now,” Nagesh, who runs a small salon in Bengaluru, said.
While safety is the primary concern in these times, the government needs to work a way around to help these small salons get back on their feet. With lowered business and piling costs, it’s getting harder and harder for them to survive.
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Appointment shopping, online selling to become new retail norms post coronavirus lockdown

  • Retailers may go the the extra mile, devising ways to woo customers back while complying with norms on hygiene and social distancing
  • Besides reaching out to their customers online and apprising them of the safety measures taken, retailers are betting on the word of mouth publicity to bring shoppers back
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  • MUMBAI : When you step out to shop after the lockdown is lifted, be prepared to shop by appointment and enter the showroom in personal protective gear.

    As safety tops customer priorities, retailers know that footfall post-covid-19 will dwindle. Nevertheless, they are going the extra mile, devising ways to woo customers back, while addressing hygiene and social distancing norms.

    “Shop by appointment probably looks like a reality going forward," said Ajay Kapoor, president, retail, Fabindia, adding that shops will have to work around it. Kapoor was talking at a webinar on retail business roadmap organized by the Retailers Association of India on 29 April.

    He said the biggest challenge for Fabindia will be to regulate traffic to its popular stores while adhering to social distancing norms. Fabindia, which is running 10 out of its 327 stores to deliver food and essential items, is trying to work on the concept of shopping by appointment.

  • Men’s clothing brand Blackberrys is working to keep its showrooms clean by regular cleaning of door knobs, covering of footwear, and sanitizing trial rooms and cash desk.

    “In addition to tangible measures, we are equally conscious of the safety of our sales team and customer care associates, so we are advising them to avoid public transport," said Nitin Mohan, founder and director, Blackberrys, adding that the firm’s HR department tracks staff’s safety through morning and evening phone calls. It has also decided trial clothes for customers will be kept aside for a few days before being put back on the shelves.

    India’s retail industry may take at least 9-12 months to recover from the pandemic.

    “The most important thing for malls and stores is to create an environment of safety and win over the first few shoppers coming in. Then the word-of-mouth will spread. More and more shoppers will become comfortable and business will revive," said Sumit Ghosh, director, Fossil India.

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What You Think You Know About Marketing Your Startup


As a startup you’ve probably run through your business plan a million times, spoken to umpteen people – friends, family, mentors, advisors and hopefully, gained few customers fairly quickly. In terms of marketing, you promote your brand on social media, send emails and newsletters via Mailchimp at regular intervals and start an SEM campaign to pull traffic to your website. If you have an app or website, you also end up sending messages to customers via SMS Gupshup or Twillio along with in-app notifications.
However, when it comes to getting insights on your customers and communicating with them, if you’re relying on your gut instinct, on the homework you did when you started out, or on the data from a horde of tools that you now don’t have time to check then you need to continue reading. Here are some common misconceptions you might have:
I am already aware of what my customers want.
We are sure you do. But can you pin point when a customer dropped off from your product or service or how they interact with your business? You need a tool that makes all your customer data (behavioural & transactional) searchable and available wherever you are. This enables you or your team to make better decisions regarding marketing communications based on hard core customer data.
I already have tools for analytics, email, SMS, push & my transaction database. I’m covered.
Yes, you are! But you’re also going crazy logging in to separate tools for each specific action! Your data is lying in silos on each tool & it’s impossible for you or your team to make sense of it all & get a holistic picture. It is possible to access customer data on a unified platform and act on it. It helps you easily communicate across multiple-channels (Email, SMS, Push Notifications) and also connects this data to internal systems through webhooks.
I already communicate with my customers by sending newsletters to them.
Well, your competitors are doing much more than that! Triggered messages based on what your customers do or don’t, on your website or app, have 4X better engagement rates than traditional newsletters. You need to take advantage of reaching out to your customers at the perfect time.
I only care about open rates and CTRs. It tells me everything I need to know.
There’s more to just open rates & CTRs. And don’t let agencies or marketing professionals tell you otherwise! There are tools that tell you what actions your customers have taken on your app/site after customers have opened or clicked on your message, so you can measure the actual effectiveness of your message. You can even set ‘goals’ like bringing more visitors to your website, getting more signups, reducing customer churn/customers slipping away etc. In fact, if you are an eCommerce portal, it is actually possible for you to treat every single email as a ‘goal’ where you can actually see sales going up as a result of your email!

In short, there are metrics like web visits, time spent on your app/website, sign-ups, CTRs, open and click rates that are good to know, but they paint a one sided picture of your business. Knowing your customer takes a different set of metrics altogether. And when you use those metrics to communicate with your customers, it turns your customers into brand ambassadors for your business via intelligent customer communication and of course, profitability.
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A Beginner’s Guide on How To Sell Fashion Jewelry Online

New to the entrepreneurial world and wondering how to sell fashion jewellery online? You must develop a successful plan from product manufacturing, marketing to shipping. Sounds interesting? Read this valuable guide on how to become a successful entrepreneur by selling fashion jewellery online.
With the rapidly evolving technology, the way we conduct business or shop today has changed drastically. E-Commerce is one such platform that has bagged tremendous success by connecting sellers and buyers on the globe. It’s a win-win situation for both parties, the seller easily earns a good profit without having to make an extra effort, while the buyer gets branded products at a cheaper rate. From the point of marketing the product to its sales and shipping, the E-Commerce platform plays a pivotal role.
There is no better way to impress a woman than present her with jewellery. Subsequently, jewellers around the world leave no opportunity to sell their popular and latest creations to the fairer sex. But that’s half truth, even men today are active seekers of creative jewellery pieces, from neck wear to their ankles. With such a large market potential, it is only wise to sell fashion jewellery online. However, reaching a colossal number of the right audience in the competitive marketplace is significant, because the brick-and-mortar store is incapable of reaching out on a global scale, unless it embraces the E-Commerce platform.
Sell Fashion Jewellery Online- The Procedure
Market Research:
Before launching your online business, a detailed market research on the fashion jewellery products is essential. Doing so would help you sketch a robust business strategy, in terms of marketing and sales of the product, including advertising and analysing the suitable geographical areas, where the probability of sales is high.
Develop a questionnaire that will provide you with an insight about the target market and its demographics. Statistically analyse the results of your survey to ensure that you have all the key elements covered in your research in regards to your business perspective. You can choose to conduct a focused group discussion to get an in depth analysis of your customers’ needs and requirements. Make sure you have analysed your results yielded according to the areas of strengths and weaknesses. You are basically doing something called as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in terms of market research perspective. An insight about the target market and the audience that you will cater to will give you a better edge on what direction to head in your business growth
Product Catalogue:
Establish Product Category- If you are contemplating on launching a jewellery sales business, you must first select a suitable category, you may choose a single or opt for multiple product lines. You may want to segregate your items according to genders or age groups.
For example, your product line of rings, anklets, necklaces, bracelets, necklaces or earrings can be mapped for men & women in different sections, or segregated by age groups like children, men & women above 60, 50, 30, or 20 years.
Product Images: A catalog that contains pictures and good description instantly draws customer attention. Furthermore, a neatly aligned catalog makes it easier for customers to flip through the sections and select from relevant categories. Only clear, concise, and attractive photographs of the jewellery piece will sell!
Product Descriptions: A well-defined product description increases the sales value by several notches. Remember, do not make false promises about your product, it will simply backfire and spoil your image.
Product Price- Prior to slapping a jewellery item with a price tag, analyse the jewellery base price, its cost of manufacturing, marketing, and shipping. A fair price will not only make the customer trust you, but you would also gain from the sales and the free advertisement that a satisfied customer would spread.
Website Designing:                           
Boost your business further by creating a website for your company. It could range from a simple template with your logo and “About us” section that contains your business profile to a fully-fledged website with furnished sections dedicated to each section. Additionally, ensure your website is mobile friendly as it will improve your customer reach and help you to increase in your sales volume.
You can actually check out for pre-developed and designed web pages that not only are tailor-made to suit your requirements, but can be enhanced further to become mobile friendly or for E-Commerce requirements, if need be.
Modes of Marketing & Advertising
Your website is ready, what now? Of course, you need to popularize it through different marketing channels to draw traffic and eventually sales. You may solely promote your company’s website, or advertise your products in numerous popular market places in addition to your website.
If planning to launch your own website to sell fashion jewellery online, deploy different online marketing methods namely;
• Email Marketing – This process essentially means that you developed templates to send out your promotions via email to your customers. Design an effective, neat and crisp yet attractive ad campaign specifically made to send out on emails.
• Paid Advertisements- You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways.
• Popularizing your website via SEO techniques – Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and back links will also help you in generating higher rankings on search engines and providing you with better traffic.
Select Payment Method
The E-commerce mode of sales has opened new avenues for entrepreneurs. Now their sales are not restricted to local markets but on a global scale. Thus to meet the growing demands of overseas shipping, businesses should also gear up their payment methods. Secure payment options like debit card, credit card, and PayPal works brilliantly with the audiences.
Shipping the Product
Shipping the jewellery item in a secure packaging material will enhance your company’s goodwill. Remember, not to make your package too big, as it will increase your shipping cost. Also, ensure that your shipping items are packed well using necessary protection like thermocol, bubble wrap, and cardboard packaging. Make sure it is dust, rain, and damage resistant, as you don’t want your customers to receive a broken package!

Selling fashion jewellery online can become easy once you know which direction you are heading and strategic your moves accordingly. Ensuring that you have researched well and have a decent optimized web page will enhance your business further.
Create Your Free Online Store On www.worldmart.in And Start Selling Your Products.

Is your product the ideal one for online store? Use our checklist to verify

To sell or not to sell? Is this product a profitable one or has a high risk of loss? Too many questions in your mind and unable to choose the right product? Use a check list!
Checklists are quite beneficial while weighing your options. Knowing the pros and cons of a product will always prevent losses in your online store. We have here a checklist for quick assessment of the products you are planning to sell online. This is based on the last few lessons about evaluating a product to be sold online. Assess each product (or a group; for eg., mobile phones) using this checklist to know whether it is an ‘ideal’ one or the one which needs to be avoided.
Mark the options for each of the aspect and evaluate the result according to the key mentioned at the end.
Checklist to evaluate if your product can sell online
Product demand (Google trends analysis)
1.    Increasing trend for product
2.    Moderate increase noted
3.    Fluctuating trend
4.    Decreasing trend for product
Competitors
1.    Niche market (no competitors)
2.    Moderate number of online stores
3.    Many stores already have it
4.    Widely sold online as well as offline
Local Availability
1.    Not available locally
2.    Available in select areas only
3.    Available in supermarkets only
4.    Available at all stores
Durability
1.    Sturdy product, can be shipped with minimal protection
2.    Durable product, but will require careful packing
3.    Will require a sturdy packaging
4.    Highly brittle (such as glass)
Shelf life
1.    Can be stored for months
2.    Can be stored for a few weeks
3.    Can be stored for a few days
4.    Needs to be used within 2 days
Size & Weight
1.    Small size and weighs a few grams
2.    Moderate size and weighs within a kilo
3.    Medium size and weighs within 5 kilos
4.    Big size and weighs more than 5 kilos
Consumable or disposable?
1.    Needs to be bought again within a week
2.    Can last for a month
3.    Lasts for 6 months – 1 year
4.    Can be used for more than 2 years
Market life
1.    Product will be in demand for more than 5 years
2.    Demand can decrease after 3-4 years
3.    Product will be in market for at least 2 years
4.    Can be replaced with newer variety within 6 months-1 year
Restrictions
1.    No restrictions for local sales and sales across the state
2.    Restricted in a few states
3.    Restricted in many states
4.    Restricted for local sales only
Scalability
1.    Can increase the number of products being sold immediately
2.    Can increase within a short time
3.    Needs about a month to increase the number of products being available
4.    Is a niche product which is made to order; requires more than a month for each product
Product experience
1.    Have been selling on other online avenues such as eBay
2.    Have a retail store selling the same products
3.    Have experience of selling similar products
4.    Have not sold any product till now
Answers
Majorly ‘1’: You have the ideal product in mind and you can right away start planning for the online store.
Majorly ‘2’: Not the ‘ideal’ product, but still has the potential to become one with proper marketing and after sales service.
Majorly ‘3’:  Tricky product. With adequate marketing and wise selection of the product varieties, you can still make enough profit with it.
Majorly ‘4’: Risky product. Has a high risk of loss. Reconsider a different product as the success may be short lived.
Although this checklist may not be a perfect one to identify the ideal product, it still gives an insight of the product performance. 
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Google Analytics – Gives Wings to your Ecommerce Store

Online businesses and blogs are dependent on search engines like Google and Bing for loads of generic and organic traffic. People across the world are making millions of searches every hour. Some of them are searching for services while some of them are looking for products. If you have worked hard on your site and the search engine optimization then there’s a higher probability that you will gain some good number of customer from these search engines.

Search Engines like Google are not just providing you with the traffic; they also bring to you a new portal where you can analyse the performance of your website and blog. You can analyse the incoming traffic, conversion rate and the other related stuffs.


Google Analytic helps you in understanding the web in a better way. You can analyse the competitive sites and decode their pattern of working and optimization. You can learn a lot about and the search engines if you make optimum use of Google Analytics. For a newbie in the field of technology these all will sound bizarre and look like a mess but with the time it will start making sense to you and then a time will come when you will eat and live on these analytics.
In this sabbatical post of ours we will help and guide you in establishing better reports by making optimum use of the Google Analytics.
Do You Need Google Analytics? If Yes! Then Why?
Consider this, you have an online store in India and you sell DSLR cameras there. Currently you are targeting Indian Audience. Foundation of every business is based on the research like Audience base, market requirement, if this were a physical store then these characteristics would have been conspicuous and you would have calculated these things on your fingers but now that you are online, you cannot do this on your own and hence so you need Google Analytics.
Google Analytics will help you in understanding the market better and in your case ‘Indian Market’.
Setting up Google Analytics for your Store
The setup is very easy; all you need is the basic understanding of Google Account.
Step 1:
Having an email account on Gmail is a must. A report suggested that 76% of Indian business owners make use of Google-mail for their official work. A Gmail account leverages you with license to have an account on all the requisite platforms across the Internet.
Step 2:
You will need to navigate to the Google Analytics and then click on Create an Account option. You will need this account to keep the tracks of all your e-commerce sites.
Step 3:
Here you will need to fill all the details of the website you want to analyse and keep track of. Fill all the details with great intricacy.
Step 4:
Now navigate to the Get Tracking ID and get the tracking code.
Step 5:
On this page, you will see a code. This code will get embedded with the codes of your site and will develop a cosy relationship between the site and the Google Analytics.
Now you are all set to make the use of Google Analytics.

Basic Analytics Reports

Google has made analysis easier for entrepreneurs. If you are an Indian then you can use Google Analytics to check out the outreach of your innocuous business.
·         Real-Time:
This tab allows you to keep an eye on all the things happening currently on your site.
·         Audience:
It brings to you the intricate details of the customers on your site. You can use this tab to know more about the customers currently online on your site.
·         Acquisition:
This tab is boon give it leverage you with the information about the location from where the online users got the link to your site.
·         Conversions:
Leverages you with the option to know more about your sales and conversion rates.
What can you do with this Information?
Google has designed this unique software to allow entrepreneurs from different corners of the world to understand how internet works in a better way.
·         Identifying the sources of regular traffic on your site. You can use this info and spend more time and money on that specific site for deriving more traffic and customers.
·         Understanding the issues related to failure in conversion. You can identify the countries and the states of the customers and you can keep an eye on their requirements.
·         Understanding how other sites are using your site for deriving traffics on their site. You can use this information to help your business grow in a way like never before.


Google Analytics has given wings to Entrepreneurs in India and across the world. The entrepreneurial world in India is amateur; you can make use of such information and achieve clamoring success.
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