Delhi-headquartered, a SaaS-based marketing tool for online
businesses, Refiral has
secured USD 330,000 in angel round of funding. The round was led by IT service
firm Cogent eServices. As part of the deal, both companies have entered into
the strategic partnership and are together building a customer
support-as-a-service tool for online businesses.
As per YourStory report, the company aims to utilized the raised
funds to expand product development and sales team as well as to scale up
business operations in India as well as international markets. Started in March
2014, as a venture of co-founders Anmol Batra and Rajat Goel, helps online
businesses to boost sales.
Currently, it has
partnerships and integration with around 20 e-commerce platforms and runs
campaigns for over 250 online businesses in over 10 countries.
It is directly competing
with ReferralCandy, which runs also referral campaigns for e-commerce stores.
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