A Quick Guide To Become An eCommerce SEO Expert

Learning SEO process can really be tough. You are bound to get all confused with the plethora of articles online that have some very vast bank of information regarding the topic. But with this guide you can be sure to have it simplified and learnt as quickly as this article will take time to finish reading.

The Link Ranking Factor

Your ranking is determined by the inbound ranking which is alos the most important factor in determining that. Here is how Google looks at them.

·         The more a page has internal links the more is the ranking on the search engine.

·         Domains also affect the ranking of a page. If a particular domain has many links pointing to it, Google will perceive it as a trusted source and will place it higher on the search engine result pages.

·         The anchor text or the phrase or the words placed within the article that you can click, also account for your ranking. The more the searchable phrase is given in your text as link, more is it likely to be placed higher on the search engine page when they search for that term.

The Unequal Links

The number of internal links may be an important factor in determining your ranking but a still more important factor is the quality of those links.

·         Authority is what the measure of a page. Google sees a page quality in terms of its authority on the scale of 0-10. As the numbers push higher, so does the authority which directly translates into your ranking being placed higher. This is known as the PageRank. Although it is not clear how exponential the system is. But one thing is for certain that it is definitely not linear. It measures how many other pages link to yours and what is their authority individually.

·         Similarly, Google also takes into account the quality of the domain linked to your page. Even if a certain page doesn’t have a page rank but is from an authoritative and a trusted website, it will automatically result into your page receiving a good credit if it is linked to your domain. The domain authority can be estimated through the checking of a website homepage’s PageRank, since Google doesn’t have a specific method for that.

·         You can transfer the PageRank to different pages through links. The linked-to page receives all of the PageRank if all the pages link to one site but if they are linked to multiple domains, the PageRank or the ‘link-juice’ is divided among them. Also, the higher is the link on a page, higher will it be weighted by Google.

The Linking Finesse

Unique Linking

The most powerful link is always the first link that is received by the domain making the subsequent links coming from that very domain as worthless. This is so because Google looks at the links you receive as the votes in your favour. However, the votes coming later to reinforce the confidence are taken only as repetition.

SEO uses this strategy in which the metric calls only for the unique links to the domain, ignoring the repeated ones. It gives you an idea of how popular is your page.

Internal Linking

Linking liberally to your own pages using relevant keywords is a very effective way to make your ranking high. This will increase the reputation of your site because of the heavy backing of the search terms in your site. Though, it will not be so much of help in the improvement of your PageRank or Authority.

Deep Linking

This accounts for all those links of the domain that do not link to the Homepage. When compared to the overall linking, it helps you to estimate the overall usefulness of your content. It indicates Google how relevant your content is to the people searching for the related topic. Secondly, you are also able to raise your rank for the long tailed keywords thus, increasing the authority of your site.

Over-Optimization t=Through Anchor Text

Google is very smart and is able to recognize the naturally inserted keywords and the over-abundance of the keywords that may just be in an attempt to rank higher. Well, in that case, your page often experiences a back blow instead of going up on ranking.

Non-Follow Linking

The links which are generally posted by the users on forums or blogs may not be perceived as reliable by the owner and they do not want to vouch for them. In these cases, the you can go for this option. These non-follow links are like normal links, only, they do not get any PageRank. Therefore, it is like a non-existent link in terms of SEO.

On-Page Ranking

With the coming of search engines, the importance of on-page ranking has reduced but is vital in case you have an ecommerce site where per-page metrics become important.

Meta Title is very important for Google. It is the online description of your page which should comprise of your keywords used.

Page Heading is another important element in which it is better to use the keywords you are ranking for.

Meta Description though doesn’t have any influence on the overall ranking but is important to vouch for your click through rate.

It is better to write a relevant simple and dialogue kind of on-page copy instead of robotic SEO-optimized copy for more natural ranking.

Balance SEO and Legibility

Do not compromise the readability of your content for SEO since it will only result in lowering your pages’ popularity, authority and traffic. And that of course will translate into a lowered ranking. Just be sure to write engaging and compelling title, meta description and content and that will do the trick.

Social Media Considerations

Google rewards those pages a higher rank which have a high popularity on social media as well. This means that if you have more tweets and likes you will directly have a higher search engine ranking. This is why sharing of your content on social media platforms always help in higher placed rank.

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