4 Tools You Should Use to Improve Your SEO

There my website sat, beautifully designed, all shiny and new, but it was alone. For weeks I had no visitors, and when I did a search for it on the web, it showed on the thirtieth page. So when I asked my friend if they had any clue as to why that was, they asked if my website was built with SEO in mind. All I did was shrug and ask him what SEO was;t urns out it meantSearch Engine Optimization.

SEO is the process of building a website with proper keywords in such a way that will allow a search engine to raise the visibility of your website through the engine’s natural algorithm. Optimizing a web page or entire website raises its prominence on a search engine, which will help give it a higher ranking. A higher ranking means you have more visitors, more visitors mean more potential customers, and more customers mean more sales, downloads, leads generated, exposure, what have you.

You can hire someone to handle the SEO of your website, but if you’re like me, you would probably rather do it yourself or get enough of an understanding before just hiring somone. So here is a rundown of four free tools that I use, and that anyone interested in handling, checking and maintaining the SEO of their own website(s), should also be using.

1. Market Samurai

Website : Market Samurai

Now this is a very valuable tool; the software has many different useful functions and is a jack of all trades. It has a keyword research ability which allows you to put in the keywords your website is based upon, then it will search and return various different types of keywords that you can use to have your website relate to.

Market Samurai also has another great tool called SEOCompetition, which will do a search for websites that compete with yours, and will give you info on their websites. This information can be helpful in raising your website above theirs in search engines, or just seeing how it compares in keyword richness.

In addition, the software also contains a domain tool which can help you find a great keyword rich domain name. You can also find products to promote on your website and publish content directly to your blog. And,Market Samurai allows you to keep track of your websites and their ranking on search engines.

2. Rank Checker

Website : Rank Checker

Rank checker is a simple browser tool which installs intoFirefox. This software checks your website rankings throughout all of Google, Yahoo Search and Microsoft’s Bing. You can put your website into the program, enter in a keyword relating to your website, and see where you rank in regards to that keyword throughout the various search engines. You can even set up a schedule when you want the program to check your website, allowing it to work while you’re away from the computer.

Another great feature of Rank Checker is that you can do multiple keyword searches, and then export it to a spreadsheet file to keep records of your website or the competition’s. This will help you with keeping track of how your keywords rank over time.

3. SEOmoz Toolbar

Website : SEOmoz Toolbar

I’m sure you’ve had other toolbars installed on your web browser, but this is a useful toolbar, I promise. SEOmoz Toolbar installs into Firefox and Chrome which works as you browse. When you load up a website, the toolbar will provide you with information such as Page and Domain Authority. These determine ranking strength and linking strength right off the bat. SEOmoz also provides a simple uncluttered SERP overlay of website metrics when looking at them through a search engine page.

The toolbar also has a wonderful feature called Analyze Page. When clicked on while viewing an actual website, a window will load and provide you with a plethora of useful SEO information. This information ranges from page ranking, to incoming and outgoing links, to the page source and keywords your website’s using. You can also export and save the data for your records.

4. SEOQuake

Website : SEOQuake

SEOQuake is another web browser toolbar that is helpful beyond measure. It provides different and useful overlay parameters for websites when searching through various search engines. You can find info such as page rank, which will show where the page ranks throughout the engine you are searching your page with. It also shows how many pages have been indexed. You can also view how many links there are on the Internet which point to a website.

Not only does it provide those features, but SEOQuakealso provides a quick link to the Alexa Rank for the web page. This will take you to the Alexa page giving you a traffic estimation of your website. Other useful tools that this software provides is a WhoIs link, which will link to the record of the current domain giving info such as who owns it, where it’s located, and even the IP address of a website.

It can also be used to check the current keyword density for a website. This is very helpful as you can make sure you have the proper percentage of keywords to fine tune your website for optimal search engine ranking.

SEOQuake also can be expanded, allowing you to install different plugins. These plugins increase the functions of the program which allow you to see info ranging from how many times Digg has indexed it, to even how many times your website has been linked through Googleblogs.

Conclusion

As appealing the design of a website is, it’s all useless if you don’t take care of the SEO workings under the hood. With the proper use of these tools, and all the helpful information you now have at your fingertips, your website should jump up in search engine rankings now. I hope you find these tools as useful as I have over the years.

Create Your Own Website And Online Store On www.worldmart.in

Which Elements of Your Site Must be Highlighted ?

In this article we will discuss the elements of the site that must be highlighted in design to attract visitor’s attention. This will allow to make your site the most effective and understandable for people who visit it.

Source : worldmart

All pages of the site must be designed in one style that was well planned beforehand. And for some elements of the page you should pay more attention, because they are more important and strategical. So you need to highlight them and then the user won’t spend much time on searching.

Here are the elements you need to highlight :

Menu

It is an important part of any site, and it must be designed in the proper way, it must be logically and graphically understandable and be the first to see when user comes to the web page. Don’t make people who visited your site for the first time search the menu for a long time.

Sign up form

It is strategically important part of your site. The number of sign-ups depends on its place an layout. The form itself draws attention, but sometimes its size is diminished greatly and placed where it can be hardly seen. So, try to place it at the top, for example in the header, above the menu or at the top of right or left column on the web page. It will depend on the type of your site and how you planned to place different elements.

RSS subscription

At the present moment people subscribe to RSS not very actively, though it also depends on the theme of site. But you shouldn’t ignore it and hide the button of subscription. It must be emphasized and seen well by visitors. That is why most of sites build big beautiful RSS buttons, and write phrases calling to actions.

Services and products

If you offer some services or goods, place the link with their description on the fore. It is better to give it some contrast color so that it was well seen on the background of all other links on the page.

Search form

Some sites ignore this element, and search form is absent there. Some don’t pay much attention to it and if visitor wants to use it, he has to spend much time searching this element. If your site contains a big number of pages, it is highly important for you to have a search form there and it should be placed somewhere at the top of your site. In this case visitor will easily see it and use without any difficulty. Often visitors don’t have enough time to look through the whole section or site searching for some material, that is why the presence of search form on the fore of the site will affect the success of the whole web resource.

Registration form

The registration form is also very important part of the site if it has the following feature. Try to make this web form as simple as you can. Don’t ask many unnecessary questions and guarantee that all information about user will stay private. You should also think about the design of form. It must be made in one style and color palette as the whole site. If you can’t do it yourself – you may use one of online web form generators like phpforms or wuffo.

Contact us

Link to contact form or page with contact information is very often placed at the top of a page where users will easily find it.

Below there’s an image. Notice in the HTML code the way it should be formatted : with a title tag and alt tag. Also the image must be situated in the “images” directory and the name of the file should be relevant to the article. The width should be 600px and the height can have any value.

Conclusion

It is a list of the most important elements of the site that you should highlight and as a result make your site more user-friendly. But also it all depends on the type of your web resource and its purpose. And don’t afraid to make experiments, even if you make some mistakes, then you will correct them and every day your site will become more and more perfect.

For More Information Regarding The Website And Online Store Kindly Visit On www.worldmart.in 

3 Facts You Should Know About Website Design

It is not that easy to build a good website and it’s much more complicated to make it usable. Modern Internet users are very fastidious, they know what they want and will abandon a website in 3 seconds if don’t find what they need. When your clients order a website for their needs, forget these needs, they are secondary, the needs of their clients are primary and you should constantly keep that in mind.

Below are the musts you should keep in mind when designing a website :

1. Website must be readable

§  Website content should be legible and readable. There have to be not more than 3 font sizes at a page in main content (header, subheader, body). Sizes of fonts are used to differentiate sections, important parts of your content and in case of overuse you can simply confuse the website visitors. Also use bullets to mark lists and space out paragraphs for each logical block of the text.

§  Use the right contrast between the text and website background. If the contrast is insufficient, the text is likely to be unread at all. To play with colors we recommend using Adobe Kuler service. In case you want to test the colors of the ready website, use AccessKeys service.

§  Use serif fonts for your content. These fonts are modern, open and easy to read.

§  Remember that left-aligned texts are easier to read than right-aligned.

§  Create emphasizes throughout the text by means of underlines, bolds and italics, but be sparing in using them. Try to mark out only separate phrases. Not more than 2-3 per a paragraph depending on its size.

§  Text should not contain all capital letters. Such text is annoying and hardly readable.

§  Use proper spacing – between letters, lines, text blocks, graphics, etc. There should be a middle ground in it – too much space is bad, so as too little space.

§  All hyperlinks should be easy to click. Avoid making too small hyperlinked images, text phrases or numbers.

2. Website must be easy, eye-catching and pleasant

§  Make sure users can find all pages of the website in 3 clicks. The site navigation should be seamless, intuitive and consistent. A user should understand where he is, how to move forward or return to where he was.

§  Try to make as simple design as possible, do not overuse creativity, otherwise the website risks to have excessive look.

§  Keep in mind that users come from different devices with different screen resolutions. The current optimized layout for websites is 1024 x 768 pixels.

§  If the website requires registration, make it as simple as possible. Try to avoid countless number of fields in registration forms. You take precious time of the users. Compare registration forms of the similar websites. In case some fields are optional, exclude them, better request this information later.

§  Remember that extensive number of images will confuse user and distract his attention. Use images as means to point out users on where to look, attract them to text blocks.

§  Background music is a bad decision. In case you need to show users some video or trigger a podcast, suggest them a large Start button instead of immediate sound.

3. Website must work

§  The main point here is that the website must work. Test it, analyze the users’ behavior and improve, improve, improve…

§  Be a “web gardener” for your content, supplementing it with fresh and useful information, removing old and irrelevant facts.

§  Keep tracking the errors your website returns. It is unforgivable mistake to have non-functional permalinks at your website.

Even if you spent great number of weeks, months or even years studying the art of web design, remember it is a dynamic and constantly changing filed and you always have something to learn. Keep in mind several musts of website design that will be your firm basis and expand your knowledge daily

 Start Your Website And Other Online Service On www.worldmart.in

8 Valuable Practices for Your Mobile E- Commerce Website 10 Best Practices for Mobile Ecommerce Websites

With more and more people now switching to smart phones, there is an ever growing demand for mobile-friendly platforms of their favorite websites. People want to be connected to the internet 24/7 which means companies should make a conscious effort to ensure they have access to their website 24/7.

For any business that thrives on e-commerce, this should be an absolute must however designing a mobile ecommerce website is no walk in the park. There are plenty of different parameters to consider, like ecommerce templates.

Below we will highlight 10 best practices for designing mobile websites that are involved in e-commerce. Web developers and designers will find this information to be very helpful. A good example of the ecommerce in web development is worldmart.in .

1. Create A Thumbs Up Website

There is one key difference between browsing on a PC and browsing on a Smartphone and that is the way you click. While a mouse is doing that on a PC, users use their thumb for such activities on a Smartphone. With that in mind make sure that you create a website that has sufficient space and design to allow users to easily use their thumb to navigate.

2. The KISS Approach

The Keep It Simple Stupid approach can’t be stressed enough for mobile website. There is no need for complex graphics, graphics or images or too much content. It has to be a very delicate balance of all of the above so as it not turn off the viewer and compel them to go to another site.

3. Pay Attention to Load Time

Page load time is critical. If you thought internet surfers are picky, wait till you meet those who surf through their mobile phones. They are even finickier about slow loading websites. Create an optimized site is that is less graphic intensive.

4. Enforce Call to Action

This means put something on the front page that would compel the viewer to take action. This could be anything from signing up to a newsletter, check out a new post or product review or purchase something. Viewers respond to this approach and there is no reason why e-commerce websites shouldn’t include it.

5. Make Important Areas Of the Website Stand Out

This is a commonly used marketing approach. Highlight the most important areas of the website to catch viewer attention such as special buttons, promotional content, sales events etc. This requires a little research into the mind and psyche of the target audience. Determine what they want to see and then show it on your mobile website.

6. Check The Analytics Data

Analyzing the analytics data of your e-commerce website is a very smart move. It will tell you insightful data about website visitors. For example, which pages are being visited the most? Which pages have a high abandonment rate? Are viewers having a good web experience when visiting your website? These are important questions to ask and your websites Analytics software will provide you answered to these queries.

7. Enhanced Check Out System

A checkout system on an e-commerce website is different than that off a standard one or at least should be. The entire checkout process should be short, quick and streamlined for mobile websites. Some useful tips are to

§  Provide guest checkouts

§  Use Zip code look up

§  Progress Indicators that tell how much farther they have to go

§  Reduce unnecessary fields

8. Optimize For Local Stores

If your business has a location based store or stores, then it’s a good idea to optimize the website according to location to make it a more seamless experience for them. Common examples include adding a map, driving directions on your website.

9. Know Your Keywords

Keywords are the building blocks of any link building campaign which for mobile websites is just as important as traditional ones. Mobile e-commerce websites also require SEO and adequate keyword utilization is one part of it. Your main webpage should target your flag ship keywords to help boost your site’s ranking in search engines.

10. Test, Debug, Fix, Repeat

This should be a round the clock all year long operation. Companies should always test their website for possible loopholes and security glitches. This is particularly true for e-commerce websites as they are most prone to hacking and Trojan attacks.

The above mentioned tips to improve mobile e-commerce websites have a proven track record that can stand as an attestation to their efficiency and functionality. Mobile website owners should carefully ponder these strategies because they carry significant weight among both search engines and internet users. Doing so will surely give them the edge over their competition.

Start Your Website And Other Online Services On www.worldmart.in