With more and more people now
switching to smart phones, there is an ever growing demand for mobile-friendly
platforms of their favorite websites. People want to be connected to the
internet 24/7 which means companies should make a conscious effort to ensure
they have access to their website 24/7.
For any business that thrives on
e-commerce, this should be an absolute must however designing a mobile
ecommerce website is no walk in the park. There are plenty of different
parameters to consider, like ecommerce templates.
Below we will highlight 10 best practices for designing
mobile websites that are involved in e-commerce. Web developers and designers
will find this information to be very helpful. A good example of the ecommerce
in web development is worldmart.in .
1. Create A
Thumbs Up Website
There is one key difference between
browsing on a PC and browsing on a Smartphone and that is the way you click.
While a mouse is doing that on a PC, users use their thumb for such activities
on a Smartphone. With that in mind make sure that you create a website that has
sufficient space and design to allow users to easily use their thumb to
navigate.
2. The KISS
Approach
The Keep It Simple Stupid approach
can’t be stressed enough for mobile website. There is no need for complex
graphics, graphics or images or too much content. It has to be a very delicate
balance of all of the above so as it not turn off the viewer and compel them to
go to another site.
3. Pay
Attention to Load Time
Page load time is critical. If you
thought internet surfers are picky, wait till you meet those who surf through
their mobile phones. They are even finickier about slow loading websites.
Create an optimized site is that is less graphic intensive.
4. Enforce
Call to Action
This means put something on the front
page that would compel the viewer to take action. This could be anything from
signing up to a newsletter, check out a new post or product review or purchase
something. Viewers respond to this approach and there is no reason why
e-commerce websites shouldn’t include it.
5. Make
Important Areas Of the Website Stand Out
This is a commonly used marketing
approach. Highlight the most important areas of the website to catch viewer
attention such as special buttons, promotional content, sales events etc. This
requires a little research into the mind and psyche of the target audience.
Determine what they want to see and then show it on your mobile website.
6. Check The
Analytics Data
Analyzing the analytics data of your
e-commerce website is a very smart move. It will tell you insightful data about
website visitors. For example, which pages are being visited the most? Which
pages have a high abandonment rate? Are viewers having a good web experience
when visiting your website? These are important questions to ask and your
websites Analytics software will provide you answered to these queries.
7. Enhanced
Check Out System
A checkout system on an e-commerce
website is different than that off a standard one or at least should be. The
entire checkout process should be short, quick and streamlined for mobile
websites. Some useful tips are to
§
Provide guest checkouts
§
Use Zip code look up
§
Progress Indicators that tell how
much farther they have to go
§
Reduce unnecessary fields
8. Optimize
For Local Stores
If your business has a location based
store or stores, then it’s a good idea to optimize the website according to
location to make it a more seamless experience for them. Common examples
include adding a map, driving directions on your website.
9. Know Your
Keywords
Keywords are the building blocks of
any link building campaign which for mobile websites is just as important as
traditional ones. Mobile e-commerce websites also require SEO and adequate
keyword utilization is one part of it. Your main webpage should target your
flag ship keywords to help boost your site’s ranking in search engines.
10. Test, Debug,
Fix, Repeat
This should be a round the clock all
year long operation. Companies should always test their website for possible
loopholes and security glitches. This is particularly true for e-commerce
websites as they are most prone to hacking and Trojan attacks.
The above mentioned tips to improve
mobile e-commerce websites have a proven track record that can stand as an
attestation to their efficiency and functionality. Mobile website owners should
carefully ponder these strategies because they carry significant weight among
both search engines and internet users. Doing so will surely give them the edge
over their competition.
Start Your Website And Other Online Services On www.worldmart.in
Start Your Website And Other Online Services On www.worldmart.in
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