New to the entrepreneurial world and wondering how to sell
fashion jewellery online? You must develop a successful plan from product
manufacturing, marketing to shipping. Sounds interesting? Read this valuable
guide on how to become a successful entrepreneur by selling fashion jewellery online.
With the rapidly evolving technology, the way we conduct
business or shop today has changed drastically. E-Commerce is one such platform
that has bagged tremendous success by connecting sellers and buyers on the
globe. It’s a win-win situation for both parties, the seller easily earns a
good profit without having to make an extra effort, while the buyer gets
branded products at a cheaper rate. From the point of marketing the product to its
sales and shipping, the E-Commerce platform plays a pivotal role.
There is no better way to impress a woman than present her with jewellery. Subsequently, jewellers around the world leave no opportunity to sell
their popular and latest creations to the fairer sex. But that’s half truth,
even men today are active seekers of creative jewellery pieces, from neck wear to
their ankles. With such a large market potential, it is only wise to sell
fashion jewellery online. However, reaching a colossal number of the right
audience in the competitive marketplace is significant, because the
brick-and-mortar store is incapable of reaching out on a global scale, unless
it embraces the E-Commerce platform.
Sell Fashion Jewellery Online- The Procedure
Market
Research:
Before launching your online business, a detailed market
research on the fashion jewellery products is essential. Doing so would help you
sketch a robust business strategy, in terms of marketing and sales of the
product, including advertising and analysing the suitable geographical areas,
where the probability of sales is high.
Develop a questionnaire that will provide you with an insight
about the target market and its demographics. Statistically analyse the results
of your survey to ensure that you have all the key elements covered in your
research in regards to your business perspective. You can choose to conduct a
focused group discussion to get an in depth analysis of your customers’ needs
and requirements. Make sure you have analysed your results yielded according to
the areas of strengths and weaknesses. You are basically doing something called
as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in terms
of market research perspective. An insight about the target market and the
audience that you will cater to will give you a better edge on what direction
to head in your business growth
Product Catalogue:
Establish Product Category- If you are contemplating on
launching a jewellery sales business, you must first select a suitable category,
you may choose a single or opt for multiple product lines. You may want to
segregate your items according to genders or age groups.
For example, your product line of rings, anklets, necklaces, bracelets, necklaces or earrings can be mapped for men & women in different sections, or segregated by age groups like children, men & women above 60, 50, 30, or 20 years.
For example, your product line of rings, anklets, necklaces, bracelets, necklaces or earrings can be mapped for men & women in different sections, or segregated by age groups like children, men & women above 60, 50, 30, or 20 years.
Product Images: A catalog that
contains pictures and good description instantly draws customer attention.
Furthermore, a neatly aligned catalog makes it easier for customers to flip
through the sections and select from relevant categories. Only clear, concise,
and attractive photographs of the jewellery piece will sell!
Product Descriptions: A well-defined product
description increases the sales value by several notches. Remember, do not make
false promises about your product, it will simply backfire and spoil your
image.
Product Price- Prior to slapping a jewellery item with a price tag, analyse the jewellery base price, its cost of manufacturing, marketing, and shipping. A fair price will not only make the
customer trust you, but you would also gain from the sales and the free
advertisement that a satisfied customer would spread.
Website Designing:
Boost your business further by creating a website for your
company. It could range from a simple template with your logo and “About us”
section that contains your business profile to a fully-fledged website with
furnished sections dedicated to each section. Additionally, ensure your website
is mobile friendly as it will improve your customer reach and help you to
increase in your sales volume.
You can actually check out for pre-developed and designed web pages that not only are tailor-made to suit your requirements, but can be enhanced further to become mobile friendly or for E-Commerce requirements, if need be.
You can actually check out for pre-developed and designed web pages that not only are tailor-made to suit your requirements, but can be enhanced further to become mobile friendly or for E-Commerce requirements, if need be.
Modes
of Marketing & Advertising
Your website is ready, what now? Of course, you need to
popularize it through different marketing channels to draw traffic and
eventually sales. You may solely promote your company’s website, or advertise
your products in numerous popular market places in addition to your website.
If planning to launch your own website to sell fashion jewellery online, deploy different online marketing methods namely;
• Email Marketing – This process essentially means that you developed templates to send out your promotions via email to your customers. Design an effective, neat and crisp yet attractive ad campaign specifically made to send out on emails.
• Paid Advertisements- You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways.
• Popularizing your website via SEO techniques – Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and back links will also help you in generating higher rankings on search engines and providing you with better traffic.
• Email Marketing – This process essentially means that you developed templates to send out your promotions via email to your customers. Design an effective, neat and crisp yet attractive ad campaign specifically made to send out on emails.
• Paid Advertisements- You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways.
• Popularizing your website via SEO techniques – Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and back links will also help you in generating higher rankings on search engines and providing you with better traffic.
Select
Payment Method
The E-commerce mode of sales has opened new avenues for
entrepreneurs. Now their sales are not restricted to local markets but on a
global scale. Thus to meet the growing demands of overseas shipping, businesses
should also gear up their payment methods. Secure payment options like debit
card, credit card, and PayPal works brilliantly with the audiences.
Shipping
the Product
Shipping the jewellery item in a secure packaging material will
enhance your company’s goodwill. Remember, not to make your package too big, as
it will increase your shipping cost. Also, ensure that your shipping items
are packed well using necessary protection like thermocol, bubble wrap, and
cardboard packaging. Make sure it is dust, rain, and damage resistant, as you
don’t want your customers to receive a broken package!
Selling fashion jewellery online can become easy once you know
which direction you are heading and strategic your moves accordingly. Ensuring
that you have researched well and have a decent optimized web page will enhance
your business further.
Create Your Free Online Store On www.worldmart.in And Start Selling Your Products.
