If you want to earn in an early age
and without much qualified skills, E-Business should be your first choice. Not
only it’s an industry that is at its peak on India, it also doesn't seem to
come down from the peak for a while. And it’s not just the success; it’s also
about so many options and various types of services that it provides which
makes it the first choice of most of the budding entrepreneurs. This
charismatic industry has many aspects that highlight its beauty like never
before. Let us explore some of them one by one now, shall we:
Knowing
what will sell good was never so easy:
“Google” has become internet’s god
these days. Anything you want, your any query, everything it provides you. It
will also give you the demand list for the current business going on internet.
What will sell better and the profits related to it. Who can be your customer
and what do they expect which they are not getting. All you have to do is
exploit the power of Internet at your disposal. Explore current surveys, talk to
your friends what they wish should be online. Jot down the possibilities of the
products you can sell, explore their profit and loss and frame your business
proposal. You can have it all by the power of a mouse click and of course Ctrl+C(Keyboard shortcut of copy) and Ctrl+V (Keyboard shortcut of paste).
Your
involvement always is not necessary:
When you are thinking about starting
a business, a happy thought that crosses your mind is that you can relax and
take hours off whenever you want once your business is standing and earning.
You can sit back and enjoy the hours while cash is getting credited to your
account on a daily basis. Of course business requires lots of attention but it doesn't always have to be you. You become your own boss.
You
don’t have to do everything:
It’s very difficult to look after
business when it’s an end to end process. Well, it doesn't have to be that way.
Here is where third parties come in. For the maintenance of your site, hire a
team of IT professionals, for your delivery process hire a logistics service.
Agreed it might take a bite out of your account but over the time your business
will grow and after certain period you won’t notice the small bites that made
your business a success to this extent.
You
don’t need a fancy degree or programming certificates:
For a start in online business
industry the only input from your side can be just your investment. Rest all
building blocks can be gathered and taken care of. And with companies like worldmart, it’s like playing with clay. You can give your design, requirements
and the monetary fund, rest all will build up itself. All the worry of
getting the perfection you want is the company you paid to get it done. Earning
by selling online could never be easier than this.
Create a cool & feature rich online store in
just ONE simple step with WorldMart. On sign-up you get a free eCommerce website
with hosting, shopping cart, store manager, in-built marketing and everything
you need to sell online.
A Quick Guide To Become An eCommerce SEO Expert
04:23
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04:23 0 Comments
Learning SEO process can really be tough. You are bound to get all
confused with the plethora of articles online that have some very vast bank of
information regarding the topic. But with this guide you can be sure to have it
simplified and learnt as quickly as this article will take time to finish
reading.
The Link Ranking Factor
Your
ranking is determined by the inbound ranking which is alos the most important
factor in determining that. Here is how Google looks at them.
·
The more a page has internal links the
more is the ranking on the search engine.
·
Domains also affect the ranking of a
page. If a particular domain has many links pointing to it, Google will
perceive it as a trusted source and will place it higher on the search engine
result pages.
·
The anchor text or the phrase or the
words placed within the article that you can click, also account for your
ranking. The more the searchable phrase is given in your text as link, more is
it likely to be placed higher on the search engine page when they search for
that term.
The Unequal Links
The
number of internal links may be an important factor in determining your ranking
but a still more important factor is the quality of those links.
·
Authority is what the measure of a
page. Google sees a page quality in terms of its authority on the scale of
0-10. As the numbers push higher, so does the authority which directly
translates into your ranking being placed higher. This is known as the PageRank.
Although it is not clear how exponential the system is. But one thing is for
certain that it is definitely not linear. It measures how many other pages link
to yours and what is their authority individually.
·
Similarly, Google also takes into
account the quality of the domain linked to your page. Even if a certain page
doesn’t have a page rank but is from an authoritative and a trusted website, it
will automatically result into your page receiving a good credit if it is
linked to your domain. The domain authority can be estimated through the
checking of a website homepage’s PageRank, since Google doesn’t have a specific
method for that.
·
You can transfer the PageRank to
different pages through links. The linked-to page receives all of the PageRank
if all the pages link to one site but if they are linked to multiple domains,
the PageRank or the ‘link-juice’ is divided among them. Also, the higher is the
link on a page, higher will it be weighted by Google.
The Linking Finesse
Unique Linking
The
most powerful link is always the first link that is received by the domain
making the subsequent links coming from that very domain as worthless. This is
so because Google looks at the links you receive as the votes in your favour.
However, the votes coming later to reinforce the confidence are taken only as
repetition.
SEO
uses this strategy in which the metric calls only for the unique links to the domain,
ignoring the repeated ones. It gives you an idea of how popular is your page.
Internal
Linking
Linking
liberally to your own pages using relevant keywords is a very effective way to
make your ranking high. This will increase the reputation of your site because
of the heavy backing of the search terms in your site. Though, it will not be
so much of help in the improvement of your PageRank or Authority.
Deep
Linking
This
accounts for all those links of the domain that do not link to the Homepage.
When compared to the overall linking, it helps you to estimate the overall
usefulness of your content. It indicates Google how relevant your content is to
the people searching for the related topic. Secondly, you are also able to
raise your rank for the long tailed keywords thus, increasing the authority of
your site.
Over-Optimization
t=Through Anchor Text
Google
is very smart and is able to recognize the naturally inserted keywords and the
over-abundance of the keywords that may just be in an attempt to rank higher.
Well, in that case, your page often experiences a back blow instead of going up
on ranking.
Non-Follow
Linking
The
links which are generally posted by the users on forums or blogs may not be
perceived as reliable by the owner and they do not want to vouch for them. In
these cases, the you can go for this option. These non-follow links are like
normal links, only, they do not get any PageRank. Therefore, it is like a
non-existent link in terms of SEO.
On-Page
Ranking
With
the coming of search engines, the importance of on-page ranking has reduced but
is vital in case you have an ecommerce site where per-page metrics become
important.
Meta
Title is very important for Google. It is the online description of your page
which should comprise of your keywords used.
Page
Heading is another important element in which it is better to use the keywords
you are ranking for.
Meta
Description though doesn’t have any influence on the overall ranking but is
important to vouch for your click through rate.
It
is better to write a relevant simple and dialogue kind of on-page copy instead
of robotic SEO-optimized copy for more natural ranking.
Balance
SEO and Legibility
Do
not compromise the readability of your content for SEO since it will only
result in lowering your pages’ popularity, authority and traffic. And that of
course will translate into a lowered ranking. Just be sure to write engaging
and compelling title, meta description and content and that will do the trick.
Social
Media Considerations
Google
rewards those pages a higher rank which have a high popularity on social media
as well. This means that if you have more tweets and likes you will directly
have a higher search engine ranking. This is why sharing of your content on
social media platforms always help in higher placed rank.
Create a cool & feature rich online store
in just ONE simple step with WorldMart. On sign-up you get a free eCommerce
website with hosting, shopping cart, store manager, in-built marketing and
everything you need to sell online.
Try Free
for 14 days
How to Be Successful in Today’s Online Market
05:00
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05:00 0 Comments
Are you
trying to take your business to the next level or launching a new store online?
Well, you’ve got a lot to do as without hard work you do not get anything in
this world. Hard work is a key to succeed in almost everything and the web is
not different to the rest of the world.
There are millions of customers out there searching for your
product/service every day and it is also true that there are also millions of
websites available competing for those customers. Therefore, you can’t just
build and launch your online store in India and leave it; you need to try hard
to bring people to your store, creating a place where they feel comfortable for
entering some confidential information and giving them such a service that they
recommend your product/service to their family and friends.
The Secret to Success
What sells online is probably the most asked question by majority
of people in Indian market, and again, the answer is work. The difference
between one store and the other depends a lot more on how hard they work than
what they are selling.
In online business, you can sell directly to customers worldwide.
You only need to work hard to exploit such opportunity. And if you’re ready to
work hard, you don’t need money at all to get started. So, let’s say, online
business is similar to any other regular business, the only difference being
it’s a lot cheaper and open to the world. It is same as a traditional business,
except your shop or office is online; hence, you need to decide how it looks
appealing and attract customers.
As a general rule, launching your new business without being
prepared can be a recipe for disaster and that’s why you’re suggested to be
prepared as it will set the tone for your business going forward.
When you’re selling your product online in India, whether it’s a
single product or tens of thousands, there are several things that you can
change on your website that will increase your sales, while maintaining the
same amount of website traffic.
Here are some easy and tried steps to attract visitors to your
site and getting them to buy. Anyone, from a newbie to a seasoned online
entrepreneur in India, can benefit from these tips for success.
Online selling is not just about creating your online store and
expecting people/visitors to stumble upon your website and start shopping. Most
of the people create online store expecting this to happen, however, it doesn’t
work that way. When selling online, you need to focus on learning how to get
people to your website. After all, no traffic means no sales and certainly no
profits.
It is crucial that you understand how to get your site ranked in
top search engines and learn what
role the social media plays
in increasing your online sale. This will be vital for the success of your
business and people often underestimate this fact. Just having a great website
is not enough; you need to bring visitors to it.
Build Traffic to Your Website
One way to build traffic to your website is to do some keyword
research and find out what people search for a particular topic. Typically, the
search engines don’t rank ecommerce store pages well as they don’t tend to have
a lot of content. And that’s why, it is recommended to create a blog or
website matching the topic of your store to help generate leads or customers.
Make Use of Social Media
Social media is the lifeblood for many businesses that brings a
consistent flow of customers and traffic. It’s an audience of people interested
in your brand and products. As a rule of thumb, you’ll likely want to cover
your online business with two largest social networks, Facebook and Twitter.
Beyond the staples of these two, you may likely want to join other key social
networks as well. Over the time, you will need to discover what works best for
your brand.
Be a Customer First
One planning to sell online, must start by shopping online. Put
yourself in the customer’s shoes, you’ll find that it’s not hackers you worry
about, but the merchant. Customers need to be assured that they’re ordering
from a real and trusted source. Try to implement things that will show you’re
real and will help in increasing orders. In addition, your website should offer
secure online ordering, maintaining the security of customers’ personal
information.
Treat Your Customers Well
Treat your customers as if each one is as important as ten
customers. If you treat them well, each one of them will turn into ten
customers, creating referral orders for you.
The internet changes so rapidly that one year online equals nearly five years in the real world. However, the principles of starting and growing a successful business online haven’t changed at all.
The internet changes so rapidly that one year online equals nearly five years in the real world. However, the principles of starting and growing a successful business online haven’t changed at all.
If you want to know about how to
set up ecommerce business in India then read our article on Why should you create an online store?
Create a cool & feature rich online store in just ONE simple
step with Worldmart. On sign-up you get a free eCommerce website with hosting,
shopping cart, store manager, in-built marketing and everything you need to
sell online.
Try Free
for 14 days
Why should you create an online store?
04:09
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Comments
04:09 1 Comments
You’re someone who loves
trading. You’re well aware that eCommerce is the present AND the future of
‘selling’. A lot more shopping is happening online now than ever before.
To catch up with this
trend, you have probably tried out experiments on marketplaces like eBay that
allow you to list your product, find buyers and sell your products with ease.
You’ve got everything in
place to make money online by selling your products.
All this is good because
you’ve now got a hang of how online buying and selling happens. But is this
sufficient?
Do you have your own
online store? If not have you considered building one?
Below are some great reasons why you should be creating your own online store to sell products.
Below are some great reasons why you should be creating your own online store to sell products.
Own your brand, own your
customers
In the process of
building your own online store you also build a brand. Your online store will
have a unique domain name (the URL that people type in to reach your site), it
will have a store logo which you can link up to all your online properties like
your blog, Facebook, Twitter and Pinterest accounts. Your store can also have
multiple pages that can explain a lot more about yourself and your business.
When shoppers make a
purchase on your eCommerce store, they will recognize that they are buying from
you and not a marketplace. Your quality of service & trust that such
purchases will create remains with you and will not be shared with another
brand. In simple terms – your customers are lot more connected to you &
your business.
The rules of selling
offline (such as brand marketing) are very relevant even in the online world.
Its simple – If you’re into this for the long term – its always better to own
your brand.
On your online store – You’re
the boss
If you create your own
online store, you get to decide your sales and returns policies.
If you are selling on a
marketplace you will need to comply with their existing policies. Most
marketplaces also regularly change and update their policies. Eg: eBay releases
two seller updates, or policy changes, every year.
So as a seller you will
need to monitor these policies continuously and make changes to your selling
process likewise.
If you don’t comply, there is a high chance your listing are flagged and taken down.
If you don’t comply, there is a high chance your listing are flagged and taken down.
Don’t know about you,
but we surely love to have our own freedom when it comes to making policy
decisions.
If you have created your
own online store, there’s no need to worry about COMPLIANCE. You get to decide
your own policies, when to change them & have your own plan to change them.
You are a lot more “In control”
Control your tech expenses
Lets take an example
marketplace like eBay – A seller on eBay needs to pay insertion fees, which
differs depending on various parameters like listing format, final value fees
which depends on the selling price plus shipping charges, store subscription
level etc., eBay also has extra charges for simple things like International visibility,
making a title bold, & having a Buy It Now option on an auction.
So many variables, make
the selling process for a store owner very unpredictable.
Compare this to what you
can do with your own online store. Most hosted shopping carts including Shopnix
charge you a fixed monthly fee to create and run an online store. In fact,
we recently removed the transaction fees from our pricing plans. So there is
only ONE variable to be worried about when it comes to your technology expenses 

Choose your payment modes
You know your customers
the best. One place where this matters the most is while setting up payment
modes.
Some online store owners
might think Cash on Delivery should be the ONLY option on their store. While
others would want to target an international market and hence want to have
“PayPal” as a payment option. You might also want a Demand Draft/Money Order
payment method or want to be integrated with a specific payment gateway simply
because they offer better transaction rates. On a marketplace you wouldn’t
have the full freedom to pick & choose your payment modes.
You can have this
freedom only if you own your online store. Most marketplaces are limited in the
payment options they provide to their sellers.
Creating an online store was never so easy!
The ultimate reason you
should open an online store is – It was never so easy to build one. WorldMart allows you to have a
fully functional online store within minutes.
All you need to do is
visit the Worldmart homepage and hit the “Try It Now For Free” button. You need to punch in your store name, email ID and a password.
Thats it and a full fledged online store is ready!
At worldmart we make it extremely simple and easy for
merchants, businesses & individuals to create an eCommerce store.
Typically, setting up an
eCommerce store takes you at least 6-8 months depending on the web-agency you
work with. But with worldmart, this happens in minutes. Give it a try now!
Top 5 Ecommerce Courier Companies in India
22:06
8
Comments
22:06 8 Comments
If you want your
customers to purchase from your online store again and again, there is one
thing that you can never compromise on – your delivery service. If you make
this process hassle-free, a huge queue of customers will start knocking at your
online store. In fact, they might even consider switching from their usual
brick-and-mortar shops to your online store. Wouldn’t that be great? Yes, it definitely
will be.
But Which Service Provider Should I Hire From
This Clutter?
Don’t worry. That’s why
we are here to help you. Over the years, we have tried out various courier
services. Some experiences were excellent whereas some were equivalent to
banging our heads against the door. Nonetheless, to save you from all these
troubles we underwent, we are providing you with a list of Top 5 Courier
Service providers in India in this article that will help you improve your
delivery service.
5. DTDC
DTDC was unfortunately
our worst experience. Maybe that’s because it functions on a franchise model.
It means that there is no umbrella organisation that controls the operations of
any particular unit. All units function independently, and as a result have
independent rates. The worst part of DTDC is that they charge a little higher
than other private service providers and lack quality service. Untimely
deliveries, loss of shipments are some of the problems we frequently faced.
·
Pick-up facility: 2.5/5
·
Rates: 2.5/5
·
Cash on Delivery: 3/5
·
Deliverable area: 2.5/5
·
Service: 2.5/5
·
Track Shipment: 3/5
·
Overall:
2.6/5
4. Aramex
If you are a beginner,
Aramex will provide you one of the best logistics for your e-commerce store.
They provide domestic as well as international services. However, irregularity,
untimely deliveries, loss of goods, delay in settlement of COD accounts, etc.
have been some of the frequently faced problems. Rates begin at Rs.21 per 500
grams.
·
Pick-up facility: 3/5
·
Rates: 3.5/5
·
Cash on Delivery: 3/5
·
Deliverable area: 3.5/5
·
Service: 2/5
·
Track Shipment: 2/5
·
Overall:
2.8/5
3. FedEx
FedEx is an American
courier company which provides domestic as well as international courier
services. They have limited area of operation; however, they do provide
excellent service in the areas they operate. Their prices start at Rs.20 per
500 grams.
·
Pick-up facility: 3.5/5
·
Rates: 3/5
·
Cash on Delivery: 3/5
·
Deliverable area: 3/5
·
Service: 3.5/5
·
Track Shipment: 4/5
·
Overall:
3.3/5
2. Blue Dart
Blue Dart is a
subsidiary of DHL. It provides one of the best courier services all over India.
They have a wide geographical coverage as they serve 4000 pin codes in India.
The only downside of Blue Dart is its cost which is one of the highest in this
sector (starts with Rs.30 per 500grams). It is only due to this that Blue Dart
has been pushed to number 2 in this list.
·
Pick-up facility: 3.5/5
·
Rates: 3/5
·
Cash on Delivery: 3.5/5
·
Deliverable area: 4/5
·
Service: 4/5
·
Track Shipment: 4/5
·
Overall:
3.25/5
1. India Post
On number 1 position, we
surprisingly have India Post. In spite of being a non-private entity, India
Post tops all other courier agencies due to its wide geographical coverage,
excellent logistics and quality service. It is the best option for beginners as
they provide free pick-up service for consignments weighing less than 35kg. Its
standard rates are at par with private agencies; however, the quality of
service it offers is much better than the rest.
·
Pick-up facility: 3.5/5
·
Rates: 3.5/5
·
Cash on Delivery: 3.5/5
·
Deliverable area: 4/5
·
Service: 4.5/5
·
Track Shipment: 4.5/5
·
Overall:
3.9/5
In conclusion, here is a
chart to help you decide on which provider you want to go with.
Create a cool & feature rich online store in
just ONE simple step with WorldMart. On sign-up you get a free eCommerce website
with hosting, shopping cart, store manager, in-built marketing and everything
you need to sell online.
Try Free for 14 days
Create Your Free Store
Create Your Free Store
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